Kenya · Premium Wellness
trace minerals · formed over millions of years
Element 72
Vitality
Not manufactured. Found.
Every supplement brand claims third-party tested. We publish the actual document.
Single Origin · Third Party Tested · KEBS Certified · ISO 17025 · Nairobi, Kenya
The Name
72 is not a number.
It is a composition.
Shilajit — our founding product — is one of the most complex substances found in nature. Formed over centuries in the Himalayan mountains, compressed between ancient rock, it contains up to 72 trace minerals in their most bioavailable form: bound to fulvic acid, the carrier molecule that allows minerals to pass through cell membranes. We named Element 72 after every one of them.
Arriving Soon
Two products. Neither sold yet.
36°N 74°E · Himalayan Mountains · Punjab, India
Shilajit Resin
Formed over centuries from decomposed organic matter compressed between Himalayan rock. Contains up to 72 trace minerals in their most bioavailable form — bound to fulvic acid.
Learn more →
0°N 37°E · East Africa
Black Seed Oil
Cold-pressed Nigella sativa. Used across the Middle East and Africa for over two thousand years. Single-origin, unrefined, third-party tested for thymoquinone content.
Learn more →
Our Standard
We hold ourselves
to a higher standard.
Single-Origin
Every product traces to a named source — farm, region, altitude, season. Not a warehouse. Not a distributor. The place itself.
Science-Backed
We cite research, not claims. Every batch has a Certificate of Analysis from an accredited laboratory. Every number is real.
Properly Certified
Full Kenya regulatory certification. No shortcuts. No grey markets. The document exists before the product ships.
Earth-Derived
Ancient substances formed over centuries. Nothing synthesised. Nothing artificial. We find things — we do not manufacture them.
The Proof
Every batch ships with a document you can read.
Certificate of Analysis
ISO 17025Fulvic Acid
Therapeutic grade minimum
Lead (Pb)
Below detectable limit
Mercury (Hg)
Below detectable limit
Microbial Safety
E. coli · Salmonella panel
Tested at an ISO 17025-accredited laboratory. Full CoA available to all waitlist members at launch.
"Third-party tested" is printed on every supplement label. We show you the actual document.
Before any batch is sold, it is sent to an ISO 17025-accredited laboratory. Heavy metals, bioactives, microbial safety, purity — published in full. Every number. Every parameter. Not a summary.
Heavy metal panel — 4 parameters
Fulvic acid quantification
Microbial safety screen
Pesticide residue confirmation
The Community
170K
People followed the sourcing journey before a single product was available for sale. Built in Nairobi. Followed everywhere.
From the Founder
“I built Element 72 because I wanted products that are genuinely sourced, genuinely tested, and genuinely explained — not just marketed. Everything we do starts at the source and ends with a document you can read.”
Haji · Founder, Element 72 Vitality · Nairobi, Kenya
Join the Waitlist
First batch · 100 jars
You won't find this
in a pharmacy.
Waitlist members receive access 48 hours before public release, along with the full sourcing story and Certificate of Analysis.
No payment now · Notified at launch · Unsubscribe anytime